Yahoo Web Analytics – Let’s Get Started

IndexTools was bought by Yahoo earlier this year and yesterday they rebranded themselves as Yahoo! Web Analytics.
Dennis Mortensen, Director of Data Insights at Yahoo, writes:

The re-branding also includes the launch of a new website and changes to the analytics product itself. It also includes a few enhancements to the tool, beyond making it scalable and compliant with the Yahoo! stack. From a user perspective, the first most noticeable fact is that we are moving to a single sign-on provided by Yahoo! and your account will be tied into your overall Yahoo! account.
As part of this announcement, we are also opening up further access to the tool and are now actively supporting:
• Yahoo! Store
• Yahoo! Developers (Y!OS)
• Yahoo! Head Advertisers (Microsites)
And for these, this is not just random access as in handing out 15000 logins, but well thought through integration with the platforms themselves. If you e.g. are a Yahoo! store owner you can enable enterprise-class web analytics by simply ticking a box and we then automatically inflate the correct tracking script variables at runtime. You are of course allowed to turn this off and take control yourself if needed. If you are a developer you will probably not even notice that it is us, as we fully instrument on the fly and create reports through the YWA API. All very exciting stuff I will elaborate on in future posts.
As you can read, this is not a free-for-all-come-and-get-it launch, but a carefully planned controlled access launch, which will keep all of our functionality in place and even enhance it. There is no dumbing down of the tool in any of the engagements above – and we will be working hard to add to the list of customers who can get access. So expect the above list to grow rapidly over the course of 2008. Anywho; The official PR message is:
Yahoo! Web Analytics will be released in stages to various business units and eco-system partners!

Some blog posts and articles (e.g. Yahoo Web Analytics claims faster updates than Google Analytics) are comparing Yahoo! Web Analytics to Google Analytics. In my opinion this tool is a lot better than Google Analytics and there is no real comparison between Google Analytics and Yahoo! Web Analytics. Yahoo! Web Analytics (IndexTools) compares more to the likes of Omniture SiteCatalyst, WebTrends Analytics etc. There are a lot of Omniture, WebTrends, Coremetrics customers who do not use (or need) the full functionality of these tools and Yahoo! Web Analytics tool could be great fit for these companies.

But how do you get Yahoo! Web Analytics?

ZeroDash1 (now Ascentium) is Yahoo! Web Analytics partner and can get you started on this tool. If you are interested in learning how we might save you thousands of dollar on web analytics tool email me at batraonline at, make sure to put “Yahoo! Web Analytics” in your subject line.

(As I was writing this post I saw Eric Peterson’s blog post that you might want to check out Yahoo Web Analytics does not compete with Google Analytics)

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