WebTrends Appoints New CEO

Management shakeup at Webtrends continues. The shakeup started last year when Greg Drew left Webtrends. After Greg, Webtrends appointed Bruce Coleman as the interim CEO, till it found Dan Stikler as the new CEO of the company. Today Webtrends announced the departure of Dan and appointment of Alex Yoder as the new CEO.

Here is the press release from WebTrends:

The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.

In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

Commenting on the management change, board member Neil Garfinkel of Francisco Partners said: “Alex has a proven track record and has demonstrated clear leadership at the company over the years, helping to form our strategic vision and drive customer success. He’s the right person to lead WebTrends’ business forward.”

Yoder joined WebTrends in 2000 and has served in various management capacities in the sales organization. From 2007-2008, Yoder was the vice president of sales at Touch Clarity, a behavioral targeting company, before leaving to rejoin WebTrends as vice president of sales.

“I’ve spent seven of the last eight years focused on expanding the WebTrends brand and delivering business value to our customers,” said Yoder. “I’m excited to partner with other WebTrends leaders such as Nick Sharp, vice president and general manager WebTrends EMEA, to achieve our next phase of growth and become the clear worldwide leader in marketing optimization solutions. We will achieve this with an unwavering commitment to product innovation, by delivering valuable and compelling solutions to our customers and by building strong relationships with our partners.”

WebTrends recently announced its highest revenue quarter in the company’s history, and tomorrow will unveil its new search engine marketing optimization solution—WebTrends Ad Director™.

My best wishes are with Alex and team and I hope that now Webtrends will be able to find the stability and growth that is long overdue.

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