The next few months are going to be busy with a few conferences. Below is the list of the conferences where I will be, starting with the most recent. I would love to meet with you if you are going to be at one of these conferences.
- Do’s & Don’ts for Behavioral Segmentation, Targeting & Interactive Marketing – San Francisco, CA March 9th
Expanding on their Web Analytics Association webcast, this interactive panel session digs deeper into the proper methodology behind developing a comprehensive online marketing plan. Discussions include:
- Techniques to build comprehensive online behaviour profiles
- How to take action and target segments with relevant content
- Extending analytics to target both online & offline
This event begins at 8:30 with breakfast and runs until 12:00 noon. Space is limited, so reserve your seat at this complimentary event today. Register now
- Market to Max – SDMA Conference, Seattle, March 11th
Future of Web Analytics – Measuring in the Web 2.0 World – I will be moderating a panel to discuss the future of Web Analytics. With the growth of rich media applications, mobile browsing, and social sites, web analytics is more interesting and more confusing. Industry insiders will share their views on the future of web analytics in the web 2.0 world and beyond, plus opportunities and challenges of tracking in this frontier.
- OMMA Hollywood, Hollywood, CA March 23-24th
Defining Engagement: Moderated by Jim Sterne, this session is a must for any marketer that is preaching engagement. The term is often used and rarely defined, so let’s define it. We will debate the merits of view-through, action attribution, time spent, and other interactive measures to demonstrate how a campaign can be evaluated beyond clickthrough. How does a marketer truly measure performance of their efforts?
- WebTrends Engage, Las Vegas, NV, April 7-9th
WebTrends Enagage is WebTrends User conference. Plan for three days of interactive learning at WebTrends Engage 2009, filled with practical, solution-based ways to improve your digital marketing and get even more out of your WebTrends investment. If you are using webtrends or evaluating web analytics tools then you must attend this conference.
- eMetrics San Jose, CA, May 4-7th
eMetrics – Marketing Optimization Summit does not need any introduction. If you care about increasing your ROI on the web then you must attend this conference. You will find everything you need to know about web analytics and optimization at this conference. This conference is attended by the “Who’s Who” of Web Analytics and Optimization experts, and all web analytics vendors and experts from various industries. In this economy, if you only get approval to attend one conference then this is the one to attend. I will be speaking on “Advanced Behavioral Targeting”.
Bonus: If you want to attend eMetrics in Toronto or San Jose, use Promotional Code: BATRA10 for a 10% discount. Why should you attend eMetrics Toronto? Here’s why in Jim Sterne’s words:
“Sears, Bell, Travelocity, AdMonsters, Rogers, IAB, CBC, Quebecor, Shaw, Aeroplan, Tribal DDB, Overstock, Microsoft, Canoe and a whole bunch of really smart consultants and tool vendors all sharing how they optimize online marketing? What could be better?”
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