I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at batraonline at gmail.com
- Web Analytics Wednesday – July 15th
POP will be sponsoring WAW in Seattle. I will be doing a short presentation on Social Media Analytics
This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals from Seattle area in a very informal and fun setting.
Please RSVP at Web Analytics Wednesday site or send me a note at batraonline at gmail.com (or @anilbatra on Twitter) so that they we know how many people to expect.
1326 5th Ave, Suite 800
Seattle, WA 98101
Date: July 15th Wednesday
Time: 6:00 PM – 8:00 PM
- Moderator for Making Social Media Behave at OMMA Behavioral – July 30th
The social media explosion has flooded the Internet with a mosh pit of user attitudes, preferences, and billions and billions of un-monetized page views. How can behavioral tracking and targeting technologies best leverage the social graph? Is behavioral targeting into social media inventory moving the needle for that segment’s notoriously low CPMs and ad effectiveness? Have any of the new data companies cracked the code in their attempts to leverage knowledge about social networking in places where these users really do pay attention to marketers? And have marketers really found effective and scalable ways of weaving their brands into online social activity? For years, behavioral technologies have promised many ways to solve the social media problem. What’s working?
- On the panel of The “Ins and Outs” of Measuring Social Media at OMMA Metrics & Measurements – July 31st
It isn’t just about how many times your brand is talked about, but what exactly is being said. Social Media has opened up multiple channels for customers to speak their mind, ask for help and make decisions. Each word, action and comment that they make could be helping you or hurting you. This panel will explore how to measure and monitor your Social Media vibe in the online world by listening and measuring what your customers are saying to you or about you.
OMMA Metrics & Measurement
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