A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring…
I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle), Come and learn how Google Tag Manage works and how you…
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A…
This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately…
In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some…
New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google…
Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you…
According to a latest report by Merkle Inc. advertisers spend 33% of their advertising budget on Retargeting efforts. That is a huge chunk of the budget!…
These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge. …
I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails…
