My Predictions for 2007

So what is year 2007 going to look like for Web Analytics? Here are my predictions for 2007

  1. A Great Career Field– There will be a lot more jobs in this field in 2007. A great year for those who are planning to enter this field or looking to move into better jobs in this field. Most marketing jobs will have web analytics as a requirement. Currently there are 1024 open job on but I expect this number to rise as there will lot more openings than qualified candidates.
  2. Lot more new writers – There will a lot more bloggers and writers in this field. Can somebody count how many blogs on Web Analytics are currently? This will help me set the baseline.
  3. Web Analytics won’t be standing alone – Marketers will want 360 view of the customers. Integration of various data sources and tools will be expected from web analytics and other supporting tool vendors. Omniture started the trend with Omniture Genesis and this will continue we will see more acquisitions and partnerships similar to Omnitures.
  4. Web Analytics will be about taking actions – More and more marketers would like to take actions and not just report the findings. It just won’t be about what happened, it will be about taking action to drive sales, user satisfaction, lead generation etc. Incentives and bonuses will be tied to the online KPIs. Optimization and Behavioral Targeting will become a common term used by marketers.
  5. Behavioral Targeting – Only few main behavioral network players will be left and some of the existing ones with poor networks will either go out of business or be sold. See my previous article on why size of network matter. Behavioral Targeting won’t exist in isolation. Web Analytics tool will have to support behavioral targeting and visa versa. Also, on-site behavioral targeting will become very common.

Agree? Disagree? I would love to hear your comments.

4 Replies to “My Predictions for 2007”

  1. Nice post, regarding the number of blogs on web analytics, Technorati is currently tracking 45,701 web analytics related blogs. This could be a good baseline to use, but probably not as accurate, but at least you are counting active blogs out there and not dead ones. It would be interesting to see how many web analytics firms there are out there, or if they are mostly dead from Google competition and SEM’s integrating tracking into their campaigns to validate results (or using Google Analytics).

    But the number of blogs on analytics is probably going to jump in ’07, but my guess is that it will start evening out by end of Q4.

    Geoff Simon

  2. Incentives and bonuses will be tied to the online KPIs.

    I won’t disagree with this one, but I also think it would be a big mistake for a business to go down that road. One or two KPIs can never capture the complexity of a real business. And if people are paid according to very simple metrics of that sort, they tend to optimize the KPIs instead of optimizing the business.

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