Google Tag Manager Book

I am pleased to announce that my first ever book is now available on Amazon.

Google Tag Manager - Zero to Hero

This book teaches you everything you need to get started with Google Tag Manager. The book is based on my best selling Google Tag Manager Course.

Reviews:

If you know nothing about Google Tag Manager, this is THE very best place to start. If you've been working with Google Tag Manager for some time, this book will validate what you know and unpack the complexities you've tripped over. There is no fluff in this book. It jumps straight into the details in the proper order and at the right speed for understanding and mastery. There are no wasted words - no wasted time.

I've known Anil Batra for almost 20 years through our relationship in helping create the Digital Analytics Association (DAA) and his speaking at my Marketing Analytics Summit. He has given lectures, produced workshops, and delivered online courses for the DAA (and other organizations), teaching thousands of students. All of them have given Anil the highest scores for his lucidity and the depth of his knowledge. Anil is that rare combination of knowledgeable, forthcoming, and accessible. Clearly, I am a fan.

 - Jim Sterne, Founder Marketing Analytics Summit & Co-Founder Digital Analytics Association

I have been a member of Anil's Udemy classes and Facebook group for quite some time. I bought the book because it is a great resource to refer to. Plus, it makes me smarter! He is an excellent instructor, you will love his presentation style.
 - Brenda M.

In this book I take you through various features of Google Tag Manager and show you how you can implement various Tags.You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

The book will cover the following topics

  • Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
  • Signing up for Google Tag Manager
  •  Details of Google Tag Manager Interface
  • How to setup Google Tag Manager for Google Analytics and track page views
  • How to setup external link tracking as Events in Google Analytics via Google Tag Manager
  • How to setup Button click tracking in Google Analytics
  • How to track JavaScript errors using Google Tag Manager ( GTM)
  • Deploy GTM in WordPress Understand and use Data Layer in Google Tag Manager
  • Pushing dynamic values and custom event in DataLayer

You can order your book at Amazon or on Optizent Academy.

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