I do not deny that ultimately the impact of business in terms of revenue/cost is what matters but saying that Likes/Followers don’t matter is flat out wrong. It is equivalent to saying Visits to your site do not matter, potential customers in your store do not matter, subscribers of your email list do not matter etc.
Likes/Followers are the foundation that is required to make your social media efforts successful. Without Likes you don’t have anybody to put your messages in front of. Without them you have nobody to amplify your message and help attract others like them.
If you are posting random stuff that has nothing to do with your business then you will attract random fans and followers. If you talk about stuff in your particular industry/vertical etc. then you will attract Fans/Follower who care about what you are saying. If you are attracting the right types of Fans/Followers/Like then number of Like/Followers does matter. You want more of them.
- Social Media Analytics Part I
- Sentiment Indicator: Social Media KPI
- Social Media Sentiment: Don’t Get Caught Up In Raw Counts
Books that I am reading or have read recently