Direct Marketing Association (DMA) is seeking marketers from companies with behavioral targeting programs to take a 10-minute survey on their companies’ experiences. The survey contains 24 questions and aims to answer:
- How much companies are spending on behavioral targeting
- How much revenue it’s producing
- What are implementation issues
- Which behaviors they are using
All respondents will receive a top line report of the results of the survey. I will also post the results on this blog. If you are currently engaged in Behavioral Targeting, this is a great way to contribute to a report that will clarify the state of behavioral marketing today.
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