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EXPERIENCE & EDUCATION



I am leading Search and Analytics Practice at POP. Prior to joining POP, I was Chief Analytics Officer and Director at Ascentium (ZeroDash1). My other employers include ZAAZ (Wunderman company) and Revenue Science, leader in Behavioral Targeting. I have worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile.
I hold a B. Tech in Electronics from India, MS Engineering from USA and an MBA from University of Washington, Seattle.
Contact me for Analytics Consulting
Experience
  • 2009 VP of Search & Analytics, POP, Seattle, WA
  • 2007 - 2009 Chief Analytics Officer, ASCENTIUM, Seattle, WA
  • 2005 – 2007 Senior Manager, Analytics and Business Intelligence ZAAZ (WUNDERMAN), Seattle, WA
  • 2001- 2005 Group Manager, REVENUE SCIENCE, INC. (formerly digimine) Bellevue, WA
  • 1998- 2001 Senior Consultant, MERIDIAN TECHNOLOGY RENTON, WA
  • 1995-2001 Senior Application Specialist, POWERCERV MEMPHIS, TN
  • 1995-1995 Database Manager and Reporting Specialist, IT CORPORATION KNOXVILLE, TN
Education
  • Master of Business Administration, Entrepreneurship & Marketing, June 2005 University of Washington SEATTLE, WA
    Graduated with a G.P.A of 3.6, Dean’s List – 2004
  • Master of Science, Environmental Engineering, Aug 1995 University of Tennessee KNOXVILLE, TN
    Graduated with a G.P.A of 3.8, Dean’s List 1994; Received Graduate Assistantship.
  • Bachelors of Technology, Electronics and Communication Engineering. G.B.P.U.A. & T. University PANTNAGAR, INDIA
    Graduated with honors with a G.P.A of 4.4/5.0
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Need help with Web Analytics or Behavioral Targeting?
Contact me at batraonline@gmail.com

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