Books recommended by various Analytics folks

Note: I have not read most of these books. This list is based on my interviews of several analysts. Additionally you can also check out Web Analytics Book Store on Amazon

Book Title	Author
Neuro web design	Susan M Weinshenck
Filling in the blanks	Luke Wroblewski
Influence	Robert Cialdini
Always be testing	Bryan Eisenberg
Forms that work	Jarrett & Gaffney
What every body is saying	Joe Navarro
Why we buy	Paco underhill
The design of everyday things	Donald Norman
Buyology	Martin Lindstrom
Emotionomics	Dan Hill
Neuromarketing	Renvoise & Morin
Landing page optimization	Tim Ash
Web Analytics an hour a day	Avinash Kaushik
Don't make me think	Steve Krug
Search Analytics	Hurol Inan
Actionable Web Analytics: Using Data to Make Smart Business Decisions	Jason Burby and Shane Atchison
Big Book of KPIs	Eric Peterosn
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant	W. Chan Kim , Renée Mauborgne
Call to Action: Secret Formulas to Improve Online Results	Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Competing on Analytics: The New Science of Winning	Thomas H. Davenport, Jeanne G. Harris
Drilling Down: Turning Customer Data Into Profits With A Spreadsheet	Jim Novo
Information Dashboard Design: The Effective Visual Communication of Data	Stephen Few
Measuring the Success of Your Website: A Customer-centric Approach to Website Management	Hurol Inan
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site	Mike Moran, Bill Hunt
Show Me the Numbers: Designing Tables and Graphs to Enlighten	Stephen Few
Submit Now: Designing Persuasive Websites	Andrew Chak
The Long Tail: Why the Future of Business Is Selling Less of More	Chris Anderson
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing	Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business	Eric Peterson
Web Metrics: Proven Methods for Measuring Web Site Success	Jim Stern
Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business	Eric Peterson

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