Web Analytics & Optimization Consulting Services

• Web Analytics
  • Web Analytics Strategy and Roadmap
  • Defining Key Performance Indicators
  • Tool Selection
  • Tool Audit
  • Dashboard/Scorecard Development
  • Analysis and Recommendations
  • ROI Models
  • Web Analytics Training
  • Tool Training
• Web Site Optimization
  • A/B and Multivariate Testing
  • Landing page optimization
  • Conversion Funnel Optimization
  • Optimization Training
• Behavioral Targeting
  • Behavioral Targeting Strategy
  • ROI Models for Behavioral Targeting
  • Tool and Network Selection
  • Defining Segments for Targeting