Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web…
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these…
Do you understand the mechanism of Web Analytics? Do you understand how data is collected and translated into the nice reports that you see in Google…
Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis. Many of you might have some data on users who…
I rarely write tool specific posts on this blog but since I have recently been asked by a few people about this issue and it…
Web Analytics tools are great for providing a good view of one channel i.e. your website (ok, maybe slightly more than one channel e.g. some…
This is part II of the series on Analyzing and Optimizing Campaigns. I wrote in my previous post that when analyzing campaigns many web analysts…
I am going to start this series of post with few questions for you. Here is some data pulled from a Web Analytics tool. This…
I am sure you have heard of a story about a guy lost his ring in a dark alley. It was really dark and he…
