Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these…
Continuing my series of interviews with Web Analyst, here is an interview with Manoj Jasra. What is your current position and the name of the…
Web Analytics adoption is gaining momentum but there is a lack of skilled web analysts, according to a report by Aberdeen Group“Web analytics usage has…
