Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all…
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients,…
Continuing my series of interviews with Web Analyst, here is an interview with Manoj Jasra. What is your current position…
Web Analytics adoption is gaining momentum but there is a lack of skilled web analysts, according to a report by…