You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track user behavior, help with marketing…
I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to…
I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to…
As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including University of Washington and…
We all know that wrong data leads to wrong analysis and hence can cost a lot of money. In this post I am highlighting 5…
Are you loosing your email subscribers right after they are signing up? If yes then you might be making a similar mistake that I encountered…
Twitter feeds keep flowing with over 9000 tweets every second (Source: http://www.statisticbrain.com/twitter-statistics/). Unless your followers are constantly watching their twitter stream the chances are that…
Google Experiments is an A/B testing tool that is available within Google Analytics interface. This post is not about what A/B testing is, why you…
Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9…
Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a…
