I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how…
I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how…
As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges…
We all know that wrong data leads to wrong analysis and hence can cost a lot of money. In this…
Are you loosing your email subscribers right after they are signing up? If yes then you might be making a…
Twitter feeds keep flowing with over 9000 tweets every second (Source: http://www.statisticbrain.com/twitter-statistics/). Unless your followers are constantly watching their twitter…
Google Experiments is an A/B testing tool that is available within Google Analytics interface. This post is not about what…
Many old post are still relevant after few years but are hard to find on a blog. So I have…
Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right?…
These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server…