This post was originally posted in July 2009. I am updating it again as this is a topic that I…
According to a latest report by Merkle Inc. advertisers spend 33% of their advertising budget on Retargeting efforts. That is a…
Contextual advertising is not new, when I first started writing about targeting advertising the technology was new, the concept was…
Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity – Part…
Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should…
Retargeting or Remarketing is way to put your ad in front of the people who have been to your site…
This week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which…
I recently read an article on ClickZ by Robin Neifield title Search Retargeting It’s ready. Beahviroal Targeting networks currently selling…