This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately…
According to a latest report by Merkle Inc. advertisers spend 33% of their advertising budget on Retargeting efforts. That is a huge chunk of the budget!…
Contextual advertising is not new, when I first started writing about targeting advertising the technology was new, the concept was new and few bold marketers…
Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I. In this article Isaac…
Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should leverage this information to understand…
Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to…
This week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which I described in my blog…
I recently read an article on ClickZ by Robin Neifield title Search Retargeting It’s ready. Beahviroal Targeting networks currently selling search retargeting include Advertising.com, BlueLithium,…