404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for…
Sending a toll free number (800, 866, 877 etc.), links to special landing pages, micros sites or promotion codes in the print material or email…
There is a lot of discussion recently about how to measure authority, influence etc. on Twitter. There are a lot of tools popping up which…
Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don’t remember…
Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day.…
I got an email this morning from Facebook that they have lost my email notification settings. I did not believe that email, I thought it…
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within…
Last week, Johnson & Johnson’s video ad for Motrin caused a lot of uproar in the media. There were a few moms, dads and media…
We, the people in the business of marketing and optimization, know (I hope) that certain images, text, ad copy etc. work better than others in…
Let’s begin with a profile of a customer who received an email from a large retailer. Name: John SSite: MeetJohnSong.comGender: MaleAge Range: 40 -50Relationship: MarriedLocation:…
