The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from one model to the other.…
I hope you have heard the famous words of John Wanamaker “I know half of my advertising is wasted, I just don’t know which half.”…
At OMMA Global, this week, I attend a panel titled “Behavioral Advertising Partners: Choosing Wisely”. The panel was moderated by Brian Massey, of ClickZ and…
Visitors go to search engines because they are looking for something. They enter their search query and want the search engine to provide relevant results.…
Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don’t remember…
eMartker reports the results of 2 surveys which show that users are multi-tasking when using the internet. Few things to think about: Are consumers watching…
Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day.…
A survey by Ad Age asked consumers if they would be willing to pay $39.99/year or $29.99/year to make their favorite sites ad-free. 69% of…
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within…
Last week, Johnson & Johnson’s video ad for Motrin caused a lot of uproar in the media. There were a few moms, dads and media…
