Web Analytics tools are great for providing a good view of one channel i.e. your website (ok, maybe slightly more than one channel e.g. some…
I am sure you have heard of a story about a guy lost his ring in a dark alley. It was really dark and he…
For past few years I have made several predictions about Web Analytics. This year I am going to make only one prediction but will provide…
Due to organizational structure, many marketers/analysts get a partial view of the customers’ conversion process data. This result in them optimizing the wrong steps of…
