IndexTools was bought by Yahoo earlier this year and yesterday they rebranded themselves as Yahoo! Web Analytics.Dennis Mortensen, Director of Data Insights at Yahoo, writes:…
John Lovett from Jupiter Research released his new report titled Web Analytics Buyer’s Guide, Assessing Vendors’ Competencies and Value. In this report he analyzed the…
As you might already know that IndexTools, a web analytics tools that claims to offer 80% of the functionality of omniture, was acquired by Yahoo…
ZeroDash1, a Web Analytics, Optimization and SEM consulting company and my employer, has partnered with IndexTools, a leader among online marketing analytics platforms. I am…
