A while ago I wrote a post on Measuring Online Display Advertising. Continuing the theme, in this post I am describing 23 metrics for measuring…
Struggling to drive conversions? The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that…
Email list growth is the foundation of email marketing program. Unless you keep care in protecting and growing that list you will end up non…
I am a big believer in targeting and personalization and have written extensively about it in this blog. However, targeting and personalization is not “set…
In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing. As I mentioned in…
Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR…
Email sign-ups are a very common ways for businesses to capture a potential lead. Visitors who are interested in your product or services will likely…
People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance…
Let’s begin with a profile of a customer who received an email from a large retailer. Name: John SSite: MeetJohnSong.comGender: MaleAge Range: 40 -50Relationship: MarriedLocation:…
Today I read an article called Four Ways to Improve Marketing ROI Through E-mail by John Rizzi, CEO of e-dialog. This is a good article…
