1st, 2nd and 3rd Party Data Demystified I have referred to 1st party and 3rd party data in a lot of blog posts. Based on…
What is the difference between segmentation and personalization? This is the question that came up during one of the webinar on personalization by Optimizely. This…
Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights to…
I got an email this morning from Facebook that they have lost my email notification settings. I did not believe that email, I thought it…
