This post was originally posted in July 2009. I am updating it again as this is a topic that I…
Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity – Part…
Yesterday I came across an article on eMarketer that showed that Behavioral Targeting brings clear benefits to publishers. However when…
Past weekend, WSJ published a story titled Web’s New Gold Mine: Your Secrets on online tracking and advertising (behavioral targeting).…
Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should…
The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns: Who…
Retargeting or Remarketing is way to put your ad in front of the people who have been to your site…
Last week I wrote about a browser plug-in that will allow people to opt-out of the Google Analytics cookie. The…
This week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which…
During 2007-2008 I wrote a lot about online privacy on this blog. Most of the online privacy discussion at that…