This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately…
Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I. In this article Isaac…
Yesterday I came across an article on eMarketer that showed that Behavioral Targeting brings clear benefits to publishers. However when consumers are asked about Behavioral…
Past weekend, WSJ published a story titled Web’s New Gold Mine: Your Secrets on online tracking and advertising (behavioral targeting). It appears to me that…
Shoppers, via their online and offline actions, provide a ton of information to the marketers. Smart marketers can and should leverage this information to understand…
The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns: Who are my right customers? Why…
Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to…
Last week I wrote about a browser plug-in that will allow people to opt-out of the Google Analytics cookie. The release of this plug-in seems…
This week Google Adwords announced that it is rolling out a feature called “Remarketing”. This feature is essentially “Retargeting” which I described in my blog…
During 2007-2008 I wrote a lot about online privacy on this blog. Most of the online privacy discussion at that time revolved around online targeting…
