Behavioral Targeting Resources: Ask Anil Batra
A friend of mine and a regular reader of my blog asked me about the resources that are available for someone to learn about Behavioral Targeting. Since I get a lot of questions via emails, I thought that I should answer it via a blog post so that others, who might be interested in the same topic, can benefit from it as well.
With this post I am also officially starting a column called “Ask Anil Batra”. Please send me your question on Web Analytics and Behavioral Targeting and I will try to answer them in my blog posts.
Now back to answering the question. Here is a list of Behavioral Targeting Resources that I know of:
- Media Post’s Behavioral Insider – great articles. I read it regularly
- ClickZ – Behavioral Marketing Articles – Another great resource that I read.
- Behavioral Targeting – Specific Media Site
- How To Target – A Revenue Science Site
- Fishing From Barrel: Only Book on Behavioral Targeting
- My Blog – I write extensively about Behavioral Targeting on this blog
Behavioral Targeting vendors have a lot of information and whitepapers on their own sites. I will do repost in future with a list of vendors and any whitepapers that might be of value. If you are a Behavioral Targeting vendor and would like to be included in this list then please contact me.
If you know of a resource on Behavioral Targeting then please leave me a comment or email it to me and I will add it in my future post.
Got a question on Web Analytics, Optimization or Behavioral Targeting? Send it to me at batraonline (at) gmail.com.
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Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra
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