Google Analytics 4 is here and is now the default version of Google Analytics when you create a new property. For all the existing Universal Analytics, current…
What is Google Analytics 4? Google recently announced the general availability of Google Analytics 4, previously knows as Google Analytics App+Web. This is the latest…
You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track user behavior, help with marketing…
I am pleased to announce that my first ever book is now available on Amazon. Google Tag Manager – Zero to Hero This book teaches you…
Should you build your audience and pages only on 3rd party platforms such as Facebook, Twitter, YouTube etc.? This is a questions that I see quite…
What is Real-time reporting? Real-time reporting provides you a view into what is happening at that very moment. In the context of Web Analytics, real-time…
These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine Learning (ML) in marketing. In…
This Blog Post is written by Aaron Lovelace. Aaron is an Analytics and Optimization Analyst on my team and he will be guest blogging on…
