eMartker reports the results of 2 surveys which show that users are multi-tasking when using the internet.
Few things to think about:
- Are consumers watching your video ads when they are already watching TV?
- Are consumers reading all the text in your ads when they are already reading bunch of other stuff?
- Are consumer paying attention to TV and Print ads when they are surfing web as well?
Are consumers really watching any of your ads?
Marketers have to really work hard to cut though all the noise and make their ads stand out to grab consumers attention.
Looking to fill your Web Analytics or Online Marketing position?
Post your open jobs on http://www.web-analytics-jobs.com/
Latest Position: Director, Analytics at Resource Interactive (Columbus, OH)