About Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups  to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search and CRM.

His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, Estee Lauder etc. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past ten years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshop on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Optizent, a Digital Marketing and Analytics Training and Consulting company.

Past Speaking & Teaching Engagements:

  • Creating a Culture of Experimentation - Marketing Analytics Summit - June 2019
  • Keynote for Engineering and MBA students - People's University, Indian - May 2019
  • SQL For Marketers Workshop - Digital Anlaytics Hub (DA HUB), Oct 2018
  • IBM Watson Analytics, Tweet Chat, April 2016
  • Bellevue College, Data Visualization with Tableau 2015- Present
  • Bellevue College, Digital Marketing Analytics, 2013 – Present
  • IBM Watson Analytics, Social Influencer, Oct 2015
  • Social Media ROI – Prod Camp Seattle, 2016
  • Measuring Social Media Prod Camp Seattle, 2015
  • University of Washington, MCDM, June 2011 – Current
  • Social Media Analytics for Healthcare – eMetrics, DC, Oct 2010
  • Internet Marketing Conference – Vancouver, BC, Canada, Sept 2010
  • Future of Web Analytics – Web Analytics Association Symposium, Seattle, WA Sept 2010
  • Follow that Shopper!: Bringing Retail Data to the Next Level, OMMA Metrics – San Francisco, CA, July 2010
  • Measuring Social Media: From Listening to Engagement to Value Generation -OMMA Metrics, San Francisco, CA, July 2010
  • Career in Web Analytics – eMetrics San Jose, CA, May 2010
  • Search Marketing Expo (SMX) – What is Search Analytics and Why Should I Care?, Toronto, CA, April 2010
  • State of Digital Marketing Data – University of Washington, Guest Speaker, Seattle, WA, April 2010
  • Web Analytics and Google Analytics – Western Association of Convention and Visitor Bureaus, Seattle, WA March 2010
  • eMetrics – Search & Analytics Case Study, Washington DC, Oct 2009
  • OMMA Media and Metrics – The “Ins and Outs” of Measuring Social Media, San Francisco, CA, July 2009
  • OMMA Behavioral – Making Social Media Behave, San Francisco, CA, July 2009
  • WebTrends Conference, Las Vegas Oct 2009
  • eMetrics, San Francisco, CA, May 2009
  • OMMA Hollywood – Defining Engagement
  • 5 Do’s and Dont’s of Behavioral Segmentation &Targeting and Interactive Marketing Breakfast Seminar in San Francisco, March 9th, 2009
  • Future of Web Analytics – Measuring the Web 2.0 World – Seattle, March 11, 2009
  • Google Analytics – Seattle Tech Startup, Feb 2009
  • 5 Dos and Don’ts of Behavioral Segmentation, Targeting and Multi-channel Marketing – WAA Webinar Series Dec. 2008
  • eMetrics Washington DC, Oct 2008
  • Internet Marketing Conference, Vancouver, Canada Sept 2008
  • eMetrics, San Francisco, CA, May 2008
  • Website Optimization, Basecamp, San Francisco, CA, May 2008
  • eMetrics, Washington DC, Oct 2007
  • WebTrends Conference, Las Vegas Oct 2007
  • X Change Conference,  Napa Valley Sept 2007
  • Camapaign Tracking and Measurement, Basecamp, Boston, MA. Aug 2008
  • WebTrends Conference, Orlando Oct 2006
  • WebTrends Member of Customer Advisory Board
  • University of Washington Business School, Seattle Sept 2006
  • Microsoft Small Business Marketing Managers Meet, Redmond 2006
  • Associate Instructor, Web Analytics Associations Web Analytics Course
  • Online Tutor for Web Analytics Course, University of British Columbia, 2007 – 2010


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