I got an email this morning from Facebook that they have lost my email notification settings. I did not believe that email, I thought it…
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within…
Last week, Johnson & Johnson’s video ad for Motrin caused a lot of uproar in the media. There were a few moms, dads and media…
We, the people in the business of marketing and optimization, know (I hope) that certain images, text, ad copy etc. work better than others in…
Last month Google Analytics released Advanced Segmentation functionality. I am very impressed with it so far, however this functionality is still in beta, which means…
Technical Consultant for Internet Marketing and Web Analytics, Unica Corporation (Waltham, Massachusetts)Unica Corporation is looking for an experienced Professional Services Consultant to install, configure, optimize…
This Blog Post is written by Aaron Lovelace. Aaron is an Analytics and Optimization Analyst on my team and he will be guest blogging on…
