Microsoft and Google both have plans for using users past search behavior to provide tailored search results, practice commonly known as Behavioral Targeting. While companies…
In our most recent whitepaper we investigated the current state of A/B and Multivariate testing, focusing on how the practice is currently used and the…
Management shakeup at Webtrends continues. The shakeup started last year when Greg Drew left Webtrends. After Greg, Webtrends appointed Bruce Coleman as the interim CEO,…
Online tracking and advertising based on users’ online behavior have got a lot of heat and scrutiny from privacy advocates and lawmakers. As a result…
Web Analytics is one of the hottest fields these days. A lot of people are planning to switch careers and many students are looking to…
