Shopping cart abandonment is a huge challenge for online merchants. eTailers are constantly struggling to understand how they compare to other eTailers and the reasons…
According to an article in Reuters, Stanford Group Co., a financial services research group, concluded that Federal, state and consumer discomfort with Google Inc, Yahoo…
Last year I wrote extensively about major online players Google, Yahoo, Microsoft and AOL using Behavioral Targeting. Microsoft and Yahoo have been very open about…
Charter communications, an internet service provider (ISP), announced this week that it will share it’s customers web browsing data with NebuAd, to show ads based…
If you are a reader of this blog then you know what Behavioral Targeting is and how it is the latest (not really) idea that…
Continuing my series of interviews with Web Analysts, here is an interview with Jacques Warren. What is your current position and the name of the…
I attended eMetrics on May 4th and 5th. On May 4th, I taught a full day class on Web Analytics for Site Optimization. This class…
